Xingyu Xiang

Xingyu Xiang is Vice President and Head of the User Experience Design Department at GIE (Generative Interactive Entertainment), reporting to Head of Affairs Dongyang Mao. He chairs the work of the UX Design Department, providing artistic direction, art concepts, and visual expression across product lines, and leads the integration of 3D art-asset AI workflows into development, advancing the convergence of artistic craft and generative technology.

As head of the UX Design Department, Xingyu coordinates the visual language, art style, and experience details across the company's products, focusing on how 3D art, generative models, and interaction design come together in production. He has built and continually refined a collaborative workflow from concept sketches to asset delivery, ensuring consistency of artistic expression and efficient output across projects.

Before joining GIE, Xingyu worked as a 3D art designer at Tencent and Poesia Network, contributing to the art development of titles including Honor of Kings, Game for Peace, Fenglai, and Wangyue, across character, environment, and prop design.

He has long explored the engineering path of generative artificial intelligence in 3D art, distilling a complete 3D art-asset AI workflow that bridges generative models with traditional art pipelines, accelerating creative validation and improving the speed and quality of asset delivery.

Xingyu holds a degree from the Hubei Institute of Fine Arts. Outside of work, he is a longtime landscape photographer and outdoor visual creator, bringing observations of nature and the language of imagery into his daily art practice.